Six Critical Considerations for Quantitative Market Modeling in the Life Sciences

The market for X is a billion dollars!  The demand for Z is going to grow at 18% annually over the next five years! Being quantitative about a potential business opportunity is essential. It’s a powerful way to justify your belief in a product or a technology or a commercial strategy.  But we’ve encountered too many entrepreneurs who clearly don’t believe their own numbers, or who seem to believe that the markets they are attempting to serve are so new and esoteric that their magnitudes are unknowable.  And these are the entrepreneurs who suffer the most, because they are forced to make critical decisions, relying exclusively on their “gut,” or on the sentiments of people they trust, or on the sentiments of people recommended by people they trust. This is no way to run a business!

So when investing time and resources into building a market model, how do you make sure you end up with a useful decision making tool, one that you believe in, one that you can use to advocate to others?  In our experience, walking through the following six considerations is critical in making sure you get what you need out of your modeling efforts.



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Finding the Upside: How Great Leaders Invest in Times of Uncertainty

n our latest perspective, Chrysalis looks at how best-in-class companies took action during the recession of '09-'11. The most successful companies acted decisively in the face of the downturn, engaging in everything from acquisitions to alliances to deep investments in strategically important assets. We provide examples and dissect three classes of activities: the acquisition of previously unavailable assets, doubling down on existing business hypotheses, and capturing scale by investing in strategically adjacent businesses. We hope you enjoy the read.

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Decoding Recent Investments in Long Read Technologies

There has been a bit of interesting activity in long read sequencing technology investment and acquisition in the past few weeks. First came Amgen’s ~$66M (£50M) investment in Oxford Nanopore Technologies, then a couple of weeks later, Illumina announced their $1.2B acquisition of Pacific Biosciences. Work in long read technologies has been going on for many years, so is this a sudden rush... or the culmination of long-term planning?

5 Questions With: Robert Green, MD, MPH Professor of Medicine (Genetics), Harvard Medical School

Continuing Chrysalis' "5 Questions" series, we reached out to one of the preeminent experts on the clinical use of whole genome sequencing. Robert C. Green, MD, MPH is a medical geneticist and physician-scientist who directs the G2P Research Program in translational genomics and health outcomes in the Division of Genetics at Brigham and Women’s Hospital, the Broad Institute and Harvard Medical School. Dr. Green sees patients and conducts empirical research on the medical, behavioral and economic outcomes associated with the implementation of genomic medicine.

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The Art and Science of Technology/Market Fit

We’ve taken our years of experience and distilled them down into some practices to help companies, big and small, make decisions about how and when to bring the right technologies to the right market. Taking a rigorous approach to find the right fit for a technology is a very important first step towards achieving commercial success. 

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In the Defense of Genome-Wide Association Studies

In the recent article by Visscher et al., “10 Years of GWAS Discovery: Biology, Function, and Translation,” the authors pose a daunting question: “Does the GWAS have a future?” And this has led me to ask a higher-level question of my own:

 “Why does GWAS need defending?" 

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5 Questions With: Erica Ramos

As part of our blog, Chrysalis Biomedical Advisors will be sharing a series of “5 Questions With...”. These are brief interviews with thought leaders in the healthcare and biotechnology space. We hope you enjoy them. Interested in nominating an individual and / or posing questions? Please contact rob@chrysalisbiomed.com or comment.

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